| Chris Brouwer |

A second chapter,
in progress.

Twenty-five years in digital and creative. Then I left. Not because it had gone bad, because it was the end of that chapter.

What I'm doing now is the work I would have started earlier, but I wasn't ready.

Chris Brouwer
| 01 — Now |

What I'm
building today.

01

Awake Academy

I'm the COO of Awake Academy, alongside founders - Layne Beachley AO and Tess Brouwer. Awake helps individuals and organisations build the mental and emotional fitness that high performance actually requires, the kind that holds up under pressure, not just on good days.

02

Curious?

I'm the founder of Curious? – working at the intersection of creative technology, relational intelligence and human growth. The organisations that win the next decade won't be the ones that moved fastest to remove humans from the loop, they'll be the ones that used AI to free their people and did something radical with that freedom. My keynote: Why the most powerful thing in your organisation isn't your AI strategy, reframes the AI revolution as the greatest opportunity in human history to invest in the one asset that cannot be copied, commodified, or compressed. AI will automate your processes. It will not replace your purpose. Practical. Provocative. Genuinely optimistic.

03

I am Father, maker of Sons

I took a piece of prose I had written and set out to produce a song and music video using AI. Called I am Father, maker of Sons - it is not only a demonstration of human creativity amplified, but it speaks to all Fathers, men who wrestle with the roles passed down, their personal battles and the decision as to what stops with me. The most private thing I've made public.

| 02 — How I got here |

The thread
I pulled.

Chris Brouwer

I grew up in the church. The pursuit of something true led me into the role of a Baptist minister. I took the role of spiritual leader seriously enough to start asking big questions about it. From the inside, I began to see the institutional patterns underneath the spiritual ones. I pulled the thread. What followed was harder than I knew how to name at the time. Belief systems came apart. So did a seventeen-year marriage. Depression sat on me for a long stretch. There was no clean version of any of it.

I rebuilt slowly. What came back wasn't the religion I started with — it was a quieter, more grounded set of practices. A spirituality that was expansive.

That rebuilding also ushered in the culmination of twenty years of digital creative agency work, building brands, telling stories, and chasing the question of what meaningful output actually looks like when the brief is bigger than a campaign. Through my work with Awake, I have found myself drawn repeatedly to the same room: men trying to figure out who they were becoming. Leaders mid-transition. Founders between versions of themselves. I started exploring spaces for that work – communities, conversations, containers for growth – and discovered that the search for legacy and positive change was the most compelling brief I'd ever been handed.

That's where Curious? began. In the accumulated weight of a career spent watching what happens when people are finally given permission to ask the real questions.

I don't share this for the drama of it. I share it because most of the people I work with now are somewhere on the same map – between the version of themselves that got them here, and the one that comes next.

The thread I pulled was a simple one, in retrospect: what does it actually mean to be a spiritual leader? From the inside of the institution, the answer kept coming back smaller than the question deserved. The more honestly I asked it, the less the role I was in could hold.

What followed was years of unlearning. I had to take apart the belief systems I had built my identity around. There was nothing graceful about it. I lost the marriage I had been in for seventeen years. I lost the certainty I had used as a compass. For a stretch, I lost myself — a depression that didn't lift on schedule and didn't respond to the things that were supposed to fix it.

The way back wasn't a crisis-to-clarity arc. It was slower than that, and less cinematic. I started doing small things again. Walking. Writing. Paying attention to what my body was telling me. I rebuilt a relationship with something larger than myself that didn't require me to defend it to anyone. I met Tess. We built a family. I started a new kind of work.

What I have now is not the spirituality I left, and it's not its opposite either. It's something more honest, more embodied, less interested in being right. It's the ground I stand on when I work with other men on the same terrain — and there are more of us than the culture lets on.

If you're somewhere in the middle of your own version of that: it does pass. What's on the other side is yours.

| 03 — How I work |

I'm at my best when I'm creating things, moments and meaning.

I make decisions quickly and I'd rather tell you what I'm doing than ask if it's okay. Not because I don't care what you think — because the work moves better that way, and so do I.

I trust instinct before analysis. I commit fully or I don't commit. I close loops I'm done with rather than dragging them. I rest after impact, on purpose.

If you're looking for someone to play the game, I'm not it. If you need someone to name what's actually going on, set the direction and move — that's the seat I'm built for.

Chris Brouwer
The shapes the work tends to take
Coach.

Especially for men in middle terrain – purpose, identity, fatherhood, what to do with the rest of the runway.

Speaker & facilitator.

For rooms ready to talk about meaning, masculinity, and the inner life of leadership without flinching.

Advisor & operator.

For founders and teams building in the human/AI meaning economy.

Writer & creative.

When something is asking to be made.

| 04 — What I care about |
  • 01

    Men have an enormous capacity for depth that most of the world never asks them to reach. I've watched what happens when they do. It changes everything downstream – their work, their partnerships, their children.

  • 02

    Fathers and sons carry unfinished conversations that can last generations. Getting them to hear and see each other honestly – is one of the most underrated acts of relational and cultural change I know.

  • 03

    The leaders who last, who build things worth building are the ones who don't hide behind masks or outsource their inner life to a therapist and call it done. Expansion and integration of self, isn't a side project. It's the project.

  • 04

    The most powerful thing in your organisation isn't your AI strategy AI will automate your processes. It will not replace your purpose. The organisations that endure will be the ones that treat human wisdom, accountability, and relational intelligence as the assets they always were – the ones that cannot be copied, commodified, or compressed. That's not a romantic idea. It's the most practical insight available right now. And it's genuinely optimistic.

  • 05

    Creativity, business, and spirituality were only ever separated by people who needed the separation. I've never believed it. Curious? is the proof of work.

Tess and the kids

Tess is my partner in the work and in the life. We're raising our 4 year old and my kids in a household that doesn't pretend family life isn't messy.

They're the reason I do almost any of this with the seriousness I do.

Chris with Tess and their son
| 05 — Get in touch |

If something
here lands, write.

I read everything that comes in. I don't always reply quickly, but I do reply.

Chris Brouwer is the COO of Awake Academy, working alongside the founders – 7 x world surfing champion Layne Beachley AO and Tess Brouwer, where he helps facilitate work on mental and emotional fitness for high-performing individuals and organisations. He is the founder of Curious?, a network at the intersection of creative technology, relational intelligence, and human growth, and the writer and producer of I am Father, maker of Sons.

Before this chapter, Chris spent twenty-five years in digital and creative work as a business owner and agency leader. He served as a Baptist minister earlier in his life, and writes, speaks, and coaches today on meaning, masculinity, fatherhood, and the inner life of leadership.

He lives with his wife Tess and their four children.